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Lead Generation

Sure, I write content. But what I really do is create strategic symphonies that turn browsers into buyers and clicks into customers. It’s about crafting a narrative that doesn’t just sing, it sells. Expect direct response copywriting that’s just…much good.

I can help you write

Sales letters

Think of these as the espresso shots of the marketing world: short, strong, and designed to wake up your prospects. I’ll write a zinger of a headline and unfold your offering like a mystery novel, revealing just enough to keep the reader on the edge of their seat.

I'M SOLD!

Landing pages

These are your digital storefronts, where every word counts like calories in a dessert menu. Let’s create sleek, focused, and direct copy that incentivise your prospects to take action. We’ll finish it up with a comprehensive CTA that smoothly guides visitors towards action.

BUILD MY LAND... ING PAGE

Brochures and flyers

Old school? More like timeless. These are your handshakes in print form. They lay out the red carpet for your product or service, showcasing benefits with bullet points sharp enough to pop balloons. Let’s align design with copy to capture attention and drive engagement.

INK ON PAPER

Email marketing campaigns

Imagine a series of treasure maps, each leading closer to the X that marks the spot. Each nurture email is a step in the journey, building anticipation like the chapters of a good book, with the final touch being the grand reveal. It’s storytelling with a purpose—and a payoff.

NURTURE MY PROSPECTS

Social media ads and posts

This is where your brand gets to be the life of the online party. The posts are short, snappy, and shareable, spreading your message like gossip in a small town. I’ll help you create an invitation to continue the conversation; one that’s too good to ignore.

LIKE / SHARE / SUBSCRIBE

Video sales letters

My favourite pastime. These have become the blockbuster hits of the marketing world. Together, we’ll write scripts that are a rollercoaster ride of emotion and persuasion, leading the viewer through peaks of interest and valleys of desire.

ACTION!
Tone & Voice Used

Confident and assertive, establishing authority and positioning Cortex XDR® as the superior choice.

The copy is competitive and comparative, which creates a sense of rivalry and urgency for the audience to choose the “better” solution.

PALO ALTO NETWORKS

Cyber (and market share) defense.

SEE THE LANDING PAGE

Talk to Your ICPs the Right Way, Through the Right Channels