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It’s All Fair Play

 

If you have the data to support your victories over your competitors, then you can (and should) say that…in a nice way.

Palo Alto Networks had the data to substantiate its claims, and I was assigned to say it for them…in a persuasive way. Our company decided to create a landing page that revolves around how Palo Alto Networks’ XDR offering, Cortex XDR®, outperforms the competition.

To stay true to my direct response instinct, I included lead magnets that help readers improve their cyber security posture.

SEE THE LANDING PAGE

Tone and Voice Used

Competitive and comparative

Creating a sense of rivalry and urgency for the audience to choose the “better” solution.

Action-oriented

Encouraging immediate engagement, framing Cortex XDR as a tool for tangible, actionable outcomes.

Confident and assertive

Establishing authority and positioning Cortex XDR as the superior choice.

I'm Nice.

Use it to your advantage.

LET'S PLAY

That means I have the ability to show your greatest strengths—without the risk of seeming boastful. It’s all fair play. Let’s talk about your competition and how you can take them down…in a nice way.

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