Creating a resource—whether it’s a whitepaper, blog post, ebook, or infographic—without your ICP in mind is like hosting a wine-tasting party and inviting beer mavens. You might put in tons of effort, but if the wrong people show up (or worse, no one does), your impact fizzles.
All words on me
Any written asset’s effectiveness hinges on speaking directly to the right audience—those with the authority, budget, and pain points your solution addresses.
I spent time in the arctic
Not many writers get to say “I wrote for a narwhal”.
I can and do. Repeatedly. The narwhal in question is Dremio. THE hybrid lakehouse for businesses.
Content for all walks of business
When talking to your audience, memorability is a key factor. From assertive lead gen campaigns to KPI-boosting insights, your brand’s memorability is what makes it last. Let’s make your brand worth remembering.
HMM... INTERESTING!