Subtly Showcasing Visa Direct’s USP

Big Number. Bigger Opportunity

In the biggest wealth transfer ever, baby boomers will bequeath more than $68 trillion to their children. This unprecedented windfall will be processed, utilised, and capitalised upon by financial institutions—and Visa saw the link. Then they seized it.

They wanted to show their partners the untapped value that’ll be brought by the great generational wealth transition.

Luckily (for me), I was assigned as the writer for that project. Luckily (for them), I was a 26-year-old then—a borderline Gen Zer. However insignificant in terms of monetary value, I AM part of that generational wealth transition.

Our company crunched the numbers, and the results showed that an infographic is the ultimate resource for the ICP they targeted. The goal? Find below a summary of four meetings:

“[…] to subtly showcase our USP.”

READ THE INFOGRAPHIC HERE

Tone and Voice Used

Confident and opportunistic

The tone asserts the necessity of A2A transfers with market data to position real-time payments as critical.

Forward-looking and urgent

The tone highlights the rising demand for real-time solutions and pushes financial institutions to achieve future success.

Promotional and reassuring

The tone promotes Visa Direct’s global scale as the definitive solution for modern money movement.

I’m 30 years old now.

TIME FLIES!

I’m older, I’ll give you that. But I’m also better, faster, stronger™. Do you think that could be of value to your business in ANY way?

Let’s woo the next generation, together.