I Spent Time in the Arctic

Data Lakehouse Whitepaper for Dremio

A couple of years ago, they wanted to address the financial services market. This industry is known for their big volumes of unstructured data, as well as their frustration with outdated tools.

This arctic creature was their salvation, and it was my job to explain how. While I wish I could’ve been more… flowery and silly, finance people are very serious people. So, I had to accord to the tone of voice guidelines.

READ THE WHITEPAPER HERE

Tone and Voice Used

Analytical and problem-solving

Jargon-y; to the brim. Intended for a technically savvy audience.

Urgent and focused on the future

Positioning the solution (the IDEA and use case of an open data lakehouse in the finance industry) as essential for future success.

Educational and empowering

The tone positions Dremio as a tool for enabling innovation across teams, not just IT.

Dremio is serious but approchable.
What about you?

CRAFT MY VOICE

Let’s talk about tone of voice and writing guidelines. It’ll help you ensure consistent communication, build trust, reinforce brand identity, and create a cohesive experience across channels.